Blue Quartz Winery and Shotwell Run Brewing Company share a tasting and tap room featuring craft beer, estate grown wine and hard ciders and have food available from their kitchen and grill or on-site food trucks. Located in Madison County, Virginia on scenic route 231, the spacious tasting and tap room has expansive outdoor space and sits on a knoll overlooking the beautifully maintained vineyard and Old Rag Mountain.
The tasting and tap room was forced to shut down just eight months after opening in July 2019 due to the COVID-19 pandemic. After reopening in 2021, they sought to recreate the momentum they had established when they first opened.
Osprey Nest was brought on board in April 2021 to provide comprehensive business counsel and create a cohesive branding and marketing campaign. We began by conducting a thorough brand review and formulating a brand strategy to present two distinct businesses that share a single location for purchasing and experiencing the products.
Through an in-depth brand study and interviews with the owners, we developed brand pillars and messaging guidelines. These elements helped articulate the identity of each company and the shared tasting and tap room. Additionally, we facilitated consensus on naming the shared space. We also crafted and implemented a social media strategy complemented by a targeted digital advertising campaign on Meta and Google. The social media strategy focused on consistent content in terms of look, feel and posting cadence, while also ensuring that each company maintained its unique identity.
Just five months after launching the campaign, the companies experienced a significant increase in social media engagement, and business traffic steadily grew over the summer and through the high season in the fall. Although we provided templates and training for managing their social media calendar independently, we continue to provide business counsel, create ads aligned with their annual business goals and execute social media and digital ad buys on their behalf.
We help build relationships between your brand and the media to tell your story in a positive way to your target customer.
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